Social media and the real-time web

12/14/2009

Recently I’ve been working on a b2b product for a big client and it’s something around making the real-time web more visible in social media sites. That’s the elevator pitch… but the most interesting part of it the project is the piece of software that we are leveraging on clients’ machines.

Basically the brief called for two business to be able to use a social collaboration tool at the same time. So, the way we implemented a solution was simple:

Use MSN Messenger.

We created a bot on MSN messenger that instantly publishes whatever anyone IMs at it live to the site in a bucket test. Obviously not just anyone can IM at it, there’s a white list of people’s MSN usernames.

Sometimes the best solution is using something that is already in existence, then adapting it to work to the given brief.

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