The 6 types of social media expert

After working in social media and on the internet for over 10 years I feel I have got to grips with the different types of people you’ll get to meet. So I’ve decided to give a quick handy cheat sheet on what you can expect from the 6 main types of social media experts that are out there (I’ve also attached prices to them so that you can get a feel for how much as consultants they will charge you per hour*).

1. Mavens
   Mavens are the top dogs of the Social Media world. They have 10,000s of Twitter followers. They are the taste makers of the Twitterati (see below), they are the people who create memes and viral emails.
   £200/hr
2. Evangelists
   These are the people who believe that you shouldn’t make money on social media and that Twitter et al are chances to create harmonised opportunities.
   £180/hr
3. Pragmatists
   They believe that every social interaction on the web shouldn’t be considered too much. If something can be done in 50% of the time, achieves 25% of its purpose and reaches 33% of its intended audience, then a pragmatist will be happy.
   £220/hr
4. Twitterati
   These peeps are like mavens, only they tend not to create memes as well as them. They have less time for Twitter and soc nets than them. They generally manage to post 30 – 40 important items a day on various social sites.
   £180/hr
5. Enterprise wizards
   These are the guys that run important Twitter accounts that have business implications on their enterprise products. They drive satisfaction at a corporate level and can make or break a social media expert’s career.
   £150/hr
6. Savants
   This is your generic low-level social media person. They are in charge of a few Twitter accounts for the enterprise that they work for. They have most probably been forced to synergise two jobs together due to time constraints in the business.
   £80/hr

That’s it for today’s thoughts on social media. If you would like advice into how best to identify what type of social media person you are talking to why not drop me a tweet and I’ll see what I can do.

* Pricing is obviously only meant as a guide

Advertisement